Real Estate Investor vs. Agent: Which is Best to Sell Your Home?

Real Estate Investor vs Agent - Which is best to sell your home

Deciding between a real estate investor and an agent to sell your home? Learn which option best suits your needs and goals. This article will help you make an informed decision to ensure a successful and efficient home-selling process.


When homeowners decide to sell their houses, they are presented with options. One option is to sell their property through a local real estate agent, who can provide valuable expertise and assistance throughout the selling process. Real estate agents are professionals who are well-versed in the intricacies of the housing market and have the necessary knowledge to help homeowners navigate the complexities of selling a property.

On the other hand, some homeowners may prefer to take a different approach and sell their property by themselves. This is commonly known as “For Sale By Owner” (FSBO). When opting for FSBO, homeowners take on the responsibilities traditionally handled by a real estate agent, such as pricing and marketing the property, negotiating with buyers, and handling the paperwork. Most homeowners don’t have the expertise or time to handle all the necessary tasks. As a result, they typically choose between two options: selling it directly to a real estate investor or working with a real estate agent.

Investors are individuals or companies who buy properties intending to make a profit. They often purchase properties “as-is,” which means homeowners can sell their property without making any repairs or renovations. Real estate investors are experienced in assessing property values and can make quick cash offers, providing a convenient solution for homeowners who need to sell their property quickly.
Understanding the difference between selling to an investor and working with a real estate agent can help you make the most informed decision regarding the sale of your home that best fits your circumstances. First, let’s discuss the advantages and disadvantages of dealing with a real estate agent.

Selling Your Home with a Real Estate Agent

Selling Your Home With A Real Estate Agent

Work with a real estate agent in Omaha can potentially help you receive the highest sale price for the house. A traditional sale usually takes a while, so sellers should be aware of the holding costs and other expenses they will face while their home is on the market. As long as the seller doesn’t mind the upfront costs and the potential waiting, a listing can be a great option!

When it comes to selling your home, you will encounter a lot of compromises and negotiations with the buyer to secure the best deal possible. A real estate agent can help you in the process of negotiating and finalizing the sale of your property. 

Apart from that, they will also be by your side, guiding you through every step until the transaction is completed. When it comes to real estate dealings, their primary responsibilities include evaluating the property’s value, collecting all the necessary paperwork, devising a marketing strategy, and promoting your property. 

Selling your home with a real estate agent can have several advantages and disadvantages. Here are some pros and cons to consider:

The Pros of Selling Your Home with a Real Estate Agent

Expertise and Experience

Real estate agents are professionals who specialize in selling homes. They have in-depth knowledge of the local market, pricing trends, marketing strategies, and negotiation techniques. Their expertise can help you navigate the complexities of the selling process and maximize your chances of a successful sale.

Pricing Guidance

Real estate agents can provide a Comparative Market Analysis (CMA) to help you determine an appropriate listing price for your home. They analyze recent sales of similar properties in your area, considering various factors such as location, size, condition, and amenities. Proper pricing of your property is crucial to attract potential buyers and achieve a fair sale price.

Wide Exposure and Marketing

Agents have access to Multiple Listing Services (MLS) and other marketing channels to promote your property. They can create professional listings, showcase your home through high-quality photos and virtual tours, and leverage their networks to reach a broader pool of potential buyers. This exposure can increase the chances of finding interested buyers quickly.

Negotiation Skills

Negotiating with buyers can be challenging, but real estate agents are skilled at handling these discussions. They can advocate for your interests, present offers, and help you navigate counter-offers to achieve the best possible terms and price for your home.

Downsides of Selling Your Home with an Agent


Real estate agents typically charge a commission based on the sale price of the home, usually around 5-6% of the total selling price. This commission can be a significant expense, cutting into your overall proceeds from the sale. Additionally, you will be responsible for paying 2% on average in closing costs, further impacting your final profit. Considering these costs when deciding whether to sell with an agent is essential.

Lack of Control

When you hire an agent, you’re entrusting the sale of your home to someone else. You may have less control over the marketing strategy, timing, and negotiations. Some homeowners prefer to have direct involvement in these aspects of the sale and may feel limited by relying on an agent.

Potential Conflicts of Interest

While most real estate agents strive to act in their client’s best interests, there can be instances where conflicts arise. Agents are motivated to close deals quickly, as their income is tied to successful transactions. This could pressure them to accept lower offers or make compromises that may not align with your goals as a seller.

Time and Coordination

Selling a home can be time-consuming, and working with an agent involves coordinating schedules for showings, inspections, and other necessary tasks. Depending on your availability and preferences, this coordination process may introduce challenges and delays.

Overall, the decision to sell with a real estate agent depends on your circumstances, priorities, and comfort level with the selling process. It may be helpful to interview multiple agents, ask for referrals, and carefully evaluate their proposed marketing plans and strategies before making a decision.

Selling Your Home with an Investor

Selling Your Home With An Investor

After weighing the pros and cons of selling your home with a real estate agent, there could be other options that better fit your circumstances. Let’s explore the benefits and drawbacks of selling your home to an investor.

While traditional home sales are still the norm, selling to home investors has become increasingly popular. Let’s discover the reason why homeowners choose this option. To begin with, it’s important to know the different types of real estate investors, to help you understand who you are dealing with.

Investor vs. Homebuyer: Understanding the Key Differences

The main difference between a real estate investor and a typical homebuyer is their reason for buying a property. Typical or ordinary homebuyers are looking for a permanent residence for themselves and their family, whereas an investor sees your home as a potential business opportunity. 

Depending on their objectives, investors may renovate and resell the property or acquire it as a rental property to generate income. Typically, they approach buying a property from a business perspective rather than a personal one.

4 Common Types of Investors

Understanding the different types of investors can help you learn how to approach them. The most common investor types include buy-and-hold investors, house flippers, wholesaler investors, and iBuyers (instant Buyers). 

  1. Buy-and-Hold Investors

A buy-and-hold investor is precisely what the name implies. They aim to purchase and hold onto a property for a long period, usually for rental purposes. They rely on both rental income and property appreciation to generate profits.

These investors often focus on single-family homes or condos in rapidly developing neighborhoods in excellent condition. By acquiring turnkey properties, they can quickly rent them out at a high rate, maximizing their rental income. This strategy enables them to get renters into the property as soon as possible, allowing them to earn profits immediately.

  1. House Flippers

Real estate investors specializing in house flipping have a distinctive approach to investing. Their primary strategy is to purchase properties at a low price, fix them up, and sell them for a profit. Typically, they acquire properties requiring substantial repairs or renovations that homeowners may lack the time, funds, or motivation to undertake themselves.

  1. Wholesale Investors

Real estate wholesale investors are individuals or companies that purchase properties at a discounted price and then sell them to other investors or buyers without making any significant repairs or renovations. 

Their primary objective is to find motivated sellers willing to sell their properties below market value and then assign or sell their contracts to a third party for a profit. Wholesale investors act as intermediaries between sellers and buyers, earning a fee or commission for their services. They typically operate in a fast-paced environment and rely on their networking and marketing skills to identify potential sellers and buyers.

  1. Buyers

Real estate iBuyers or instant buyers use technology and data to make quick, all-cash home offers. These companies aim to streamline the traditional home buying and selling process by eliminating the need for real estate agents and reducing the time and stress associated with selling a home. iBuyers typically use algorithms and data analysis to determine a fair price for the property and make an offer within days of receiving a request.

Benefits of Selling Your Home to an Investor

Selling a home to an investor may be a better option for home sellers as it offers several benefits. We’ll explore the reasons why some homeowners prefer this approach over the traditional route.

Below are five advantages of selling your home to an investor:

  1. Speed and Convenience: Investors can provide a quick and straightforward transaction, often closing the deal within a few days or weeks. This can be beneficial for homeowners who need to sell their homes quickly due to an urgent situation such as a job relocation, divorce, or the need to move into a senior care community.
  1. As-Is Condition: Investors are usually willing to buy homes in any condition, meaning you don’t have to invest time and money into repairs or renovations. This is advantageous if your property is outdated, needs significant repairs, or needs more financial resources for improvement than you are willing or able to spend.
  1. No Financing Delays: Selling to a home investor eliminates the uncertainty associated with buyer financing contingencies. Investors often make all-cash offers, eliminating the risk of the deal falling through due to loan approval issues or appraisal concerns.
  1. Avoiding Traditional Sales Hassles: Working with an investor can eliminate the need for traditional sales hassles, such as staging, marketing, and holding open houses. This can save you time and money and reduce the stress of selling your home.
  1. Flexibility: Investors can be flexible regarding payment terms and closing dates, which can be helpful if you need to move quickly or have other specific needs.

Selling your home to a real estate investor may not always result in the highest possible sale price. However, the benefits mentioned above can make it an attractive option for homeowners seeking a quick and hassle-free sale. 

Final Thoughts

The decision of whether to work with a real estate investor or an agent to sell your home depends on your specific needs, priorities, and circumstances. Both options have their own advantages and considerations that should be carefully evaluated before making a decision.

If you have the financial means to invest in house repairs and renovations, as well as the time for staging, marketing, and hosting open houses, then selling your house with the help of a real estate agent might be a suitable choice. Hiring a real estate agent can help you provide valuable guidance throughout the selling process. However, it is important to consider the associated costs, such as a 6% commission fee and 2% closing costs on average. Additionally, there are other expenses to consider during the selling process, including utility bills and routine maintenance costs. Keep in mind that selling your house traditionally may take time. The longer you wait for your house to sell, the higher your maintenance costs tend to be.

On the other hand, if you want to sell your house quickly and avoid the time-consuming tasks of traditional selling, consider selling to a real estate investor like Anna Buys Houses. With Anna Buys Houses, you won’t have to deal with repairs, renovations, marketing, or negotiating offers for your property. This can save you time and money by avoiding commission fees and additional expenses, potentially leaving you with more money in your pocket. We’ll make things easier for you by presenting a fair, no-obligation offer. If you accept the offer, we’ll close on a timeline that works best for you.
Should you decide to sell your home, simply contact us at (402) 313-8700, and we’ll swiftly close the deal within a matter of days or weeks. You can take what you want and leave the rest behind. We understand that handling paperwork can be a burden, so we’ll take care of it all for you!

Get More Info On Options To Sell Your Home...

Selling a property in today's market can be confusing. Connect with us or submit your info below and we'll help guide you through your options.

Get a free, no-obligation quote...

  • This field is for validation purposes and should be left unchanged.